Marketing for Nonprofits
In a nonprofit, it’s important that as much of your budget as possible goes into your programs and services.
But you also need to make sure you’re reaching the people who are going to be your advocates, volunteers, and donors.
Your marketing should be developed and planned out specifically to help you reach your organization’s goals - whether that’s building awareness in the community, increasing donations, or promoting an event.
As you follow through and track against measurable KPI’s, you can know that the investment you’re making in marketing is ultimately supporting your programs and services.