Marketing Foundation Package
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Your Marketing Foundations Workbook: for you to work through on your own, which includes sections for:
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Persona Profile
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Product Definition
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Value Proposition Development
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Customer Journey Mapping
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One 1-hour session with Lauren (after you’ve completed most of the workbook) to refine your messaging, and to review how to complete the Strategy Workbook
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Quarterly Marketing Plan of Action Workbook: to help you map out a quarterly marketing plan, including:
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Business Goals and Overall Marketing Strategy
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Quarterly Plan of Action
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Quarterly Content Calendar
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One 30-minute follow up phone call to review any final questions about the marketing plan