Live Workshop via Zoom: Friday, July 23, 10:00 AM - 11:30 AM EST.
Develop the foundation you need in place for all your marketing efforts. You'll walk away with a clearer picture of your target client, how you can reach them in their journey, and what to say to them when you do.
In this interactive, 90 minute session, you'll learn the foundation of marketing, which includes Persona Profile & Journey, Product/Service, and Value Propositions. I'll also provide application examples in content and social media marketing to show you how to use the work you do on your foundation for implementing specific marketing tactics.
Persona Profile & Journey: Creating your detailed persona and identifying the pathway your persona goes through to get to you
Product: Defining the features and attributes of your offering
Value Positioning: Mapping the points of your offering to the specific needs of your persona
In this workshop, more time is spent on the persona development and overall marketing strategy. As compared with the How to Craft Your Message workshop, where the focus is more on the messaging work.
Link to join workshop will be emailed to you after you purchase.
Session will be recorded and shared only with workshop registrants.
*By joining the workshop, you agree to be recorded.*
Marketing Foundation: Group Workshop, 7/23/21
Refunds will be given for cancellations made 24 hours or earlier before scheduled event.