There are many reasons that small business owners might be hyper vigilant over their marketing budget. Unlike a utility bill that can be reconciled to the exact amount of energy used, marketing costs can’t always be directly linked to user actions that lead to a sale. With today’s digital tools, however, the link between marketing strategy and sales can be easier to verify. It will never be a perfect science, but we can track lead behavior and look for trends that correlate to various...

At the beginning of the year, I confronted the reality of hardship that comes along with growing a small business. While sustained growth is absolutely the goal for small businesses, it requires stretching into new administrative skills and learning how to let go of some responsibilities. Ultimately, the dream of growth and the actual experience of it are two different things. For a small business owner, this can be somewhat demoralizing. Running the business feels so much more burdensome...

The concept of Content Marketing can seem very obtuse, especially to small business owners who are trying to wrap their heads around the marketing tactics that will benefit their business.