Marketing for Mission-Driven Organizations
From our name to our process to our menu of services, everything we do is based on helping you develop strategic marketing for your business that’s focused on those you want to serve. You started your business out of a mission to serve clients in your own unique way, and we started ours to help you get in front of those clients.
As any small business owner knows, reaching clients and serving clients are two very different things. Your focus is on serving your clients and our focus is on reaching the people who can become those clients.
Think of marketing for your business like planning a journey to a new destination. You know all about the destination and what to do while you’re there. But first, you have to get there. You would never assume that knowing about your destination equals knowing how to get to it. You need a roadmap and a travel plan. You need to know things like the best route, mode of transportation, how long it will take, and how much it will cost you to get there.
Serving your clients is the destination. Once you have clients on board, you know what to do. But first, you need to determine the best way to reach them, the right process for moving from discovery to commitment, and the resources it will take to get each new client. You need a marketing strategy.
Strategy-first Marketing for Your Business
Your business is uniquely based on your mission, and so is your marketing strategy. Marketing to Mission is a strategy-first marketing agency because every business needs to attract their own ideal clients. Your target audience will dictate what marketing tactics you should employ; not what others are doing or what the trends currently are. By working together, you’ll be able to:
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define your ideal clients (Persona Profiles)
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understand the way they make decisions (Persona Journeys)
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determine what messages they need to hear to move forward in their journey (Messaging)
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discern which marketing activities will draw them to you (Marketing Plan)
This approach helps you focus on those you are want to serve and extend that service mindset throughout your marketing process.
Options for Your Customized Marketing Strategy
For the Start-up Entrepreneur​​
Our 2-hour strategy session is ideal for the entrepreneur who wants to make the most of their marketing resources from the very start. We will help you develop:
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Persona profile - identify your target audience and create a fictitious person (or people) to represent it
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Persona journey - learn the process of how your ideal client moves through purchasing decisions (sometimes called a funnel) and what marketing activities you can focus on in each stage of that journey
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Messaging points - develop language to describe your value propositions in the way that resonates best with your persona
For the Growing Organization
Whether you are ready to hit the ground running, or you are growing your organization to the next level, our strategy roadmap will support deeper engagement with your target audience.
This in-depth strategy project will cover everything included in a strategy session but on a deeper level, and it will draw more from your existing history and client base to evaluate and fine tune your marketing.
Our Mission is to Help Your Define and Deliver Yours
Throughout our agency history, we have been privileged to support entrepreneurs, small business owners, nonprofits, and growing companies in their mission to support their clients. We believe that thriving businesses contribute to thriving communities. Businesses are best positioned to thrive when they know exactly who their clients are and stay focused on them when doing their marketing.
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​Additionally, as part of our business mission to work for the well-being of the community in which we live, we focus our work with clients who are in Southeastern Pennsylvania, primarily Montgomery and Bucks County.
You need a marketing agency that understands what drives you to serve your clients. Our commitment is to help you develop a marketing strategy that allows you to be true to your mission in everything you do.
About the Marketing to Mission Team
Lauren Allegrezza Krupp
Owner and Chief Marketing Strategist
After growing her marketing career from an internship, to the nonprofit world, to small business, to a global firm, Lauren Allegrezza Krupp was ready to launch her own mission. In every facet of her experience, she recognized the underlying principles of marketing:
Finding the message that connects business services or products to someone's pain points in a way that resonates with them and delivering that message in the channel where they are
Drawn to the hard-working, mission-minded businesses that are contributing to their clients and communities, Lauren developed an effective approach to marketing that allows them to successfully do what they do best. Through Marketing to Mission, Lauren leads a team of talented professionals who work with businesses and organizations to develop marketing strategies that engage and attract the right clients.
Lauren’s consultative and strategic approach provides clarity to her clients so that they are able to take ownership of and participate in marketing that fosters high-quality connections with their target audience.
“Work for the well-being of the city where I have sent you to.” ~ Jeremiah 29:7
Madeline Maltsev
Content Manager
Madeline Maltsev is the Content Manager at Marketing to Mission. She earned her BS in Marketing from the University of Maryland Global Campus, blending her passion for creativity with the practical skills businesses need to thrive. Beyond social media, Madeline also handles website edits and writes emails for clients, ensuring a cohesive and engaging online presence.
Madeline loves the mix of creativity and strategy that marketing offers, especially when it comes to writing and connecting with audiences in meaningful ways. When she’s not working on client projects, you can find her baking in the kitchen, hunting in the great outdoors, or staying active with her fitness routine. She brings the same dedication and energy to her hobbies as she does to helping businesses grow and succeed.