Feel like your message gets hidden in all the online clutter?
Content Marketing
is how you showcase your expertise to match what your clients are seeking and are easy for them to find.
Your Unique Comprehensive Content Marketing Plan
Content generation is one of the most challenging tasks to sustain for service-based businesses. You know it’s vital to your sales process, but if you’re trying to do it all on your own, it always falls to the bottom of your priority list. With the proliferation of AI, you may be wondering if that’s your solution for creating content, or if that’s one more reason not to even bother trying to keep your message in the mix.
Here’s the real, longstanding truth about content marketing:
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No business owner has the time or capacity to plan, produce, and deliver all of their content by themselves…stop beating yourself up!
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Fancy new automations, including Artificial Intelligence (AI) and Large Language Models (LLMs), have never been able to represent your brand voice in any consistent, effective way…don’t chase the hands-off gimmicks!
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Your expertise, experience, authoritativeness, and trustworthiness (EEAT) matter to your clients (and search engines) and are worth sharing…always believe in your value!​
Content Marketing is the very heart of your business. It is how you convey your knowledge, value, and passion to the people you serve. Our Content Marketing Services ensure that your content is original because it comes from your thoughts and ideas. Then we apply the tools and processes to produce it in the ways that reach your audience.
Your Expertise Shines Through Your Content
Content is anything you share with the world about your brand and services. It’s a broad marketing category, which is why you may be overwhelmed into doing nothing or outsourcing everything. Neither of these options will benefit you or your clients.
The best approach to content marketing is to work with a marketing team who is committed to understanding your mission, message, and voice so well that they can position it for the best visibility.
What’s Included in Your Content Marketing Services
Our approach to Content Marketing is centered on you. We start by becoming deeply familiar with you and your business, values, and passion. As we discover the details about who you serve, we will identify a comprehensive content strategy that reaches your clients where they are looking for what you offer.
From there, we’ll develop a strong rhythm of extracting the knowledge in your head and the mission in your heart in order to create interesting, unique, and credible content that is optimized for a human audience and structured for digital discovery.
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Working Together
Marketing for your business requires your input. What sets you apart and makes you most valuable to your clients is an ongoing story that we can only hear from you. Working together means:
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Monthly online meetings to discuss topics, client stories, industry news, and upcoming events or promotions
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Sending us up to date photos and branded images
​Strategy and Development
Who you serve, right down to the granular details, is going to shape and direct your entire content strategy. Every Content Marketing plan starts with:
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Persona and messaging development
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Platform and channel strategy
Monthly Articles
Your website is your digital home. The main pages and your blog are where you invite potential clients to get to know you. It’s where they decide that you are the service provider who is right for their needs. We’ll keep your website updated with fresh content that highlights your expertise and experience so that ideal clients are motivated to take the next step in working with you. Monthly articles include:
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Topical and relevant blog posts
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New or updated web pages
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All content optimized for human readers, search engines (SEO), answer engines (AEO), and generative AI search (GEO) to drive traffic
Weekly Social Media
A consistent social media presence establishes visibility and promotes brand awareness. This short form content will help you build trust with your audience and get them interested in learning more about your business. Social media content includes:
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Regularly scheduled posts on Facebook, Instagram, and LinkedIn as applicable
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Professionally produced graphics and copywriting to fit your brand aesthetic and voice
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Video content
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Monthly analytics and performance report
Regular Emails
Email content allows you to stay directly engaged with your audience. By delivering relevant and informative content about your brand, you will develop deeper relationships with potential clients, which brings them to your website to learn more about working with you. Email marketing includes:
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A weekly or bi-monthly email newsletter for up to 2 segmented audiences
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Professional copywriting, design, and formatting to enhance brand recognition
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Monthly analytics and performance tracking
Google Business Profile and Directories Management
When positioned correctly across the internet, your brand will instill confidence in potential clients. Professional, consistent information on Google Business Profile, as well as general and industry-specific directories, establishes your credibility during a client’s research phase. Directory management services include:
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Google Business Profile (GBP) management and weekly update poss
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Additional directory management through Yext
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Regular list monitoring and editing for updates
Purposeful Content Strategy Reaches Your Target Audience
The key word behind Content Marketing is strategy. Spontaneously produced content that is inconsistent in both messaging and frequency is not an effective use of your precious time and resources. But a fully integrated, multi-channel approach built from your ideas and experience, professionally refined, and technically formatted? That is the Content Marketing that resonates with your ideal clients and signals credibility to online search tools.
Marketing to Mission is your Content Marketing team for increasing your visibility and reach while always staying true to your mission.