Lauren AllegrezzaApr 1Content Ideas: What You Can’t OutsourceSmall business owners are always looking for the best way to balance their time between marketing and running their business. If you’re...
Lauren AllegrezzaMar 11Content Strategy: Lead with IdeasWhether Content Marketing is your primary marketing strategy, or it plays a supporting role to other digital approaches, you will need a...
Lauren AllegrezzaFeb 15What to Share When You Hate Talking About YourselfWhat to Share When You Hate Talking About Yourself
Lauren AllegrezzaJan 30What is Content Marketing?The first thing to keep in mind about Content Marketing is that it is a specific marketing strategy. Check out my previous blog post on...
Lauren AllegrezzaOct 26, 2023Do You Really Need Branding for Your Business?The idea of branding goes all the way back to ancient times. Farmers would brand their livestock to mark ownership. Nations stamped...
Lauren AllegrezzaDec 30, 2021End of Year Marketing Review: What to EvaluateIt’s the time of year when we’re all making plans, goals, and resolutions for the new year! Before you start writing out your next year's...
Lauren AllegrezzaDec 10, 2021Stop writing social media posts (and do this instead)Before I get started, let me clear up one thing - I’m not about to advocate that you stop producing content for social media. If social...
Lauren AllegrezzaNov 26, 2021How to Measure the Effectiveness of SEOIf you run a business, you’ve probably heard of SEO, or Search Engine Optimization. Perhaps you’ve already implemented this as a part of...
Lauren AllegrezzaNov 12, 2021Traffic & Conversion: The 2 Sides of MarketingWhen I speak to business owners who are trying to increase leads or sales, they usually start by saying something like this: “I need to...