The Marketing to Mission Blog

As a service provider who only works with other service providers, I would like to highlight just how much I appreciate these hardworking...

As a marketing professional, I talk to all kinds of business owners. The most common kind, though, is the frustrated one. Small business...

If you say that you serve everyone, then you don’t have an effective marketing strategy.

I recently started defining marketing as an invitation . If you haven’t read that article yet, it will give you the big idea behind my...

Are you considering delegating social media management to your administrative assistant, virtual assistant, or receptionist?

Marketing for your business works exactly like an invitation. Your marketing will invite an audience to experience something next.

Marketing is largely about showing people how you can solve a problem or improve their circumstances. To be effective, marketing has to pe

Small business owners are always looking for the best way to balance their time between marketing and running their business. If you’re...

Whether Content Marketing is your primary marketing strategy, or it plays a supporting role to other digital approaches, you will need a...

What to Share When You Hate Talking About Yourself

The first thing to keep in mind about Content Marketing is that it is a specific marketing strategy. Check out my previous blog post on...

The idea of branding goes all the way back to ancient times. Farmers would brand their livestock to mark ownership. Nations stamped...

It’s the time of year when we’re all making plans, goals, and resolutions for the new year! Before you start writing out your next year's...

Before I get started, let me clear up one thing - I’m not about to advocate that you stop producing content for social media. If social...

If you run a business, you’ve probably heard of SEO, or Search Engine Optimization. Perhaps you’ve already implemented this as a part of...

When I speak to business owners who are trying to increase leads or sales, they usually start by saying something like this: “I need to...

When I tell people that I do marketing, quite often their first response is something along the lines of: “Oh, I know I need to do more...

What’s in a business name? To me, Marketing to Mission encapsulates what I set out to help business owners do. The name itself sounds...

For many small businesses, marketing usually happens in 1 of 2 ways: ad-hoc or not at all. So, do you need a marketing strategy or plan?

As a small business owner, how do you go about figuring out a marketing strategy for your particular business?