End of Year Marketing Review: What to Evaluate
It’s the time of year when we’re all making plans, goals, and resolutions for the new year! Before you start writing out your 2022 goals...
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Lauren Allegrezza
- Dec 10, 2021
Stop writing social media posts (and do this instead)
Before I get started, let me clear up one thing - I’m not about to advocate that you stop producing content for social media. If social...
Lauren Allegrezza
- Nov 26, 2021
How to Measure the Effectiveness of SEO
If you run a business, you’ve probably heard of SEO, or Search Engine Optimization. Perhaps you’ve already implemented this as a part of...
Lauren Allegrezza
- Nov 12, 2021
Traffic & Conversion: The 2 Sides of Marketing
When I speak to business owners who are trying to increase leads or sales, they usually start by saying something like this: “I need to...
Lauren Allegrezza
- Oct 29, 2021
4 reasons to do social media (other than to directly make sales)
When I tell people that I do marketing, quite often their first response is something along the lines of: “Oh, I know I need to do more...
Lauren Allegrezza
- Aug 6, 2021
Marketing to Mission: What Does That Mean?
What’s in a business name? To me, Marketing to Mission encapsulates what I set out to help business owners do. The name itself sounds...
Lauren Allegrezza
- Jun 25, 2021
Do You Really Need a Marketing Strategy or Plan?
For many small businesses, marketing usually happens in 1 of 2 ways: ad-hoc or not at all. So, do you need a marketing strategy or plan?
Lauren Allegrezza
- May 21, 2021
How to Make a Marketing Strategy: Part 2
As a small business owner, how do you go about figuring out a marketing strategy for your particular business?
Lauren Allegrezza
- Apr 23, 2021
How to Make a Marketing Strategy: Part 1
What is strategy? If you’re a business owner, you probably feel like you need a marketing strategy. Perhaps you had a strategy when you...
Lauren Allegrezza
- Apr 5, 2021
What is Marketing? Why your definition matters.
Have you ever really thought to yourself, "Well, what is marketing really?" Surely, I’m not the only one who obsessively overthinks terms...
Lauren Allegrezza
- Mar 12, 2021
What is a Marketing Foundation and Why Is It Important?
Marketing is often overwhelming for small business owners. There are too many tactics, types of media, expert opinions, and industry...
Lauren Allegrezza
- Mar 10, 2021
What is messaging and why do you need it for your small business marketing?
Messaging is a key part of your marketing strategy, and actually of your business as a whole. Messaging is the next step after developing...
Lauren Allegrezza
- Mar 2, 2021
What is a Persona Journey and how does it help your marketing?
Now that you’ve created the main character of your story, it’s time to start mapping out the action! Prefer listening? Watch a video of...
Lauren Allegrezza
- Jan 20, 2021
How a Persona Helps Your Marketing
If you read my previous blog post, Who plays the main character in your business story?, you now have a basic understanding of what a...
Lauren Allegrezza
- Jan 11, 2021
Who plays the main character in your business story?
A persona is a helpful, and dare I say, an essential part of a marketing strategy for your small business.
Lauren Allegrezza
- Dec 8, 2020
What Should My Goals Be For Social Media?
A few weeks ago I went live on Facebook to discuss how you can determine your objectives and goals based on your type of small business.
Lauren Allegrezza
- Nov 12, 2020
How to Create Content for Your Social Media
One of the biggest changes you can make to improve your social media presence and make it easier to come up with content...
Lauren Allegrezza
- Jul 15, 2020
Welcome to our new intern, Sarah!
To say that a lot has been going on recently (not only in this business, but in society as a whole, and in the lives of everyone) is an...
Lauren Allegrezza
- Apr 24, 2020
Using video to connect with your audiences
One of the best ways that small business owners can continue to build relationships with their customers is through VIDEO.
Lauren Allegrezza
- Mar 30, 2020
A quick win in digital marketing for your small business
If you're a small business owner or entrepreneur right now, you're probably in the process of closely evaluating your business,...