The Marketing to Mission Blog

If there is one thing small business owners know about Google, it’s that as soon as they think they have something figured out, Google...

However, what happens before they start researching solutions? This is the stage of the consumer decision making process that I’ve deemed Awareness of Need. It’s the part of the process where they realize they actually have a problem and therefore need a solution or they’ve just realized that there is a solution for a problem they have that they’ve been assuming was unchangeable.

As a service business owner, your content has the potential to be one of the most compelling aspects of your marketing strategy.

It might be hard to believe, but God created humans for work. We are made in the image of God, & He works, so we have the privilege of work.

Marketing can feel overwhelming, especially when you’re constantly bombarded with advice about what you should be doing—social media,...

For the small business owner or solopreneur, a succinct and targeted message is vital to communicating directly with your ideal client...

As a service provider who only works with other service providers, I would like to highlight just how much I appreciate these hardworking...

As a marketing professional, I talk to all kinds of business owners. The most common kind, though, is the frustrated one. Small business...

If you say that you serve everyone, then you don’t have an effective marketing strategy.

I recently started defining marketing as an invitation . If you haven’t read that article yet, it will give you the big idea behind my...

Are you considering delegating social media management to your administrative assistant, virtual assistant, or receptionist?

Marketing for your business works exactly like an invitation. Your marketing will invite an audience to experience something next.

Marketing is largely about showing people how you can solve a problem or improve their circumstances. To be effective, marketing has to pe

Small business owners are always looking for the best way to balance their time between marketing and running their business. If you’re...

Whether Content Marketing is your primary marketing strategy, or it plays a supporting role to other digital approaches, you will need a...

What to Share When You Hate Talking About Yourself

The first thing to keep in mind about Content Marketing is that it is a specific marketing strategy. Check out my previous blog post on...

The idea of branding goes all the way back to ancient times. Farmers would brand their livestock to mark ownership. Nations stamped...

It’s the time of year when we’re all making plans, goals, and resolutions for the new year! Before you start writing out your next year's...

Before I get started, let me clear up one thing - I’m not about to advocate that you stop producing content for social media. If social...