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Have You Discovered this Hidden Stage of the Customer Journey?
However, what happens before they start researching solutions? This is the stage of the consumer decision making process that I’ve deemed Awareness of Need. It’s the part of the process where they realize they actually have a problem and therefore need a solution or they’ve just realized that there is a solution for a problem they have that they’ve been assuming was unchangeable.
Lauren Allegrezza
Jun 1


Stop Chasing the Social Media Algorithm: Become a Content Destination
As a service business owner, your content has the potential to be one of the most compelling aspects of your marketing strategy.
Lauren Allegrezza
May 1


The Privilege of Work: To Bless the World
It might be hard to believe, but God created humans for work. We are made in the image of God, & He works, so we have the privilege of work.
Lauren Allegrezza
Apr 3


Marketing Strategy vs. Marketing Tactics
Marketing can feel overwhelming, especially when you’re constantly bombarded with advice about what you should be doing—social media,...
Lauren Allegrezza
Mar 13


Clarify Your Key Business Message
For the small business owner or solopreneur, a succinct and targeted message is vital to communicating directly with your ideal client...
Lauren Allegrezza
Feb 13


Thanks to All Service-based Businesses
As a service provider who only works with other service providers, I would like to highlight just how much I appreciate these hardworking...
Lauren Allegrezza
Nov 4, 2024


What Can I Do When My Marketing Doesn’t Work?
As a marketing professional, I talk to all kinds of business owners. The most common kind, though, is the frustrated one. Small business...
Lauren Allegrezza
Oct 2, 2024


Who Does Your Business Serve? Please Don’t Say Everyone
If you say that you serve everyone, then you don’t have an effective marketing strategy.
Lauren Allegrezza
Sep 13, 2024


Marketing Invitations: How They Work for Social Media
I recently started defining marketing as an invitation . If you haven’t read that article yet, it will give you the big idea behind my...
Lauren Allegrezza
Aug 14, 2024
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