The Marketing to Mission Blog

For service businesses, marketing isn’t just about being seen—it’s about creating meaningful connections. At its best, marketing helps...

If there is one thing small business owners know about Google, it’s that as soon as they think they have something figured out, Google...

However, what happens before they start researching solutions? This is the stage of the consumer decision making process that I’ve deemed Awareness of Need. It’s the part of the process where they realize they actually have a problem and therefore need a solution or they’ve just realized that there is a solution for a problem they have that they’ve been assuming was unchangeable.

As a service business owner, your content has the potential to be one of the most compelling aspects of your marketing strategy.

It might be hard to believe, but God created humans for work. We are made in the image of God, & He works, so we have the privilege of work.

Marketing can feel overwhelming, especially when you’re constantly bombarded with advice about what you should be doing—social media,...

For the small business owner or solopreneur, a succinct and targeted message is vital to communicating directly with your ideal client...

As a service provider who only works with other service providers, I would like to highlight just how much I appreciate these hardworking...

As a marketing professional, I talk to all kinds of business owners. The most common kind, though, is the frustrated one. Small business...