The Marketing to Mission Blog

Apr 23

How to Make a Marketing Strategy: Part 1

What is strategy? If you’re a business owner, you probably feel like you need a marketing strategy. Perhaps you had a strategy when you...

What is Marketing? Why your definition matters.

Lauren Allegrezza

Apr 5

What is Marketing? Why your definition matters.

Have you ever really thought to yourself, "Well, what is marketing really?" Surely, I’m not the only one who obsessively overthinks terms...

What is a Marketing Foundation and Why Is It Important?

Lauren Allegrezza

Mar 12

What is a Marketing Foundation and Why Is It Important?

Marketing is often overwhelming for small business owners. There are too many tactics, types of media, expert opinions, and industry...

What is messaging and why do you need it for your small business marketing?

Lauren Allegrezza

Mar 10

What is messaging and why do you need it for your small business marketing?

Messaging is a key part of your marketing strategy, and actually of your business as a whole. Messaging is the next step after developing...

What is a Persona Journey and how does it help your marketing?

Lauren Allegrezza

Mar 2

What is a Persona Journey and how does it help your marketing?

Now that you’ve created the main character of your story, it’s time to start mapping out the action! Often in marketing, the plot points...

Lauren Allegrezza

Jan 20

How a Persona Helps Your Marketing

If you read my previous blog post, Who plays the main character in your business story?, you now have a basic understanding of what a...

Lauren Allegrezza

Jan 11

Who plays the main character in your business story?

A persona is a helpful, and dare I say, an essential part of a marketing strategy for your small business.

What Should My Goals Be For Social Media?

Lauren Allegrezza

Dec 8, 2020

What Should My Goals Be For Social Media?

A few weeks ago I went live on Facebook to discuss how you can determine your objectives and goals based on your type of small business.

How to Create Content for Your Social Media

Lauren Allegrezza

Nov 12, 2020

How to Create Content for Your Social Media

One of the biggest changes you can make to improve your social media presence and make it easier to come up with content...

Lauren Allegrezza

Jul 15, 2020

Welcome to our new intern, Sarah!

To say that a lot has been going on recently (not only in this business, but in society as a whole, and in the lives of everyone) is an...

Using video to connect with your audiences

Lauren Allegrezza

Apr 24, 2020

Using video to connect with your audiences

One of the best ways that small business owners can continue to build relationships with their customers is through VIDEO.

A quick win in digital marketing for your small business

Lauren Allegrezza

Mar 30, 2020

A quick win in digital marketing for your small business

If you're a small business owner or entrepreneur right now, you're probably in the process of closely evaluating your business,...

My favorite resources for marketing and business

Lauren Allegrezza

Mar 20, 2020

My favorite resources for marketing and business

As a business owner or entrepreneur during these uncertain and delicate times, you may have found yourself in a place where you need to...

How knowing the Lifetime Value (LTV) of Customers can help marketing for your small business

Melissa Nigro

Nov 27, 2019

How knowing the Lifetime Value (LTV) of Customers can help marketing for your small business

It’s common for small businesses to set a goal of acquiring more customers. But have you ever thought about the long-term value that each...

4 ideas for what to post on your Instagram Story

Melissa Nigro

Nov 22, 2019

4 ideas for what to post on your Instagram Story

To utilize the advantages of Instagram stories in marketing your business, it’s helpful to know what kind of content you should be posting.

Melissa Nigro

Nov 7, 2019

Getting Started with Instagram Stories

With over 500 million daily active users, Instagram is one of the top social media platforms used today for both personal and business...

Social Starter #4: Everyday is a holiday!

Lauren Allegrezza

Sep 10, 2019

Social Starter #4: Everyday is a holiday!

Doesn't it feel like pretty much every day is a holiday? To me it does. Every day is a new "National Day of...[insert random food or...

Micro-Influencers: The New Marketing Tool

Melissa Nigro

Aug 30, 2019

Micro-Influencers: The New Marketing Tool

Taking a big step away from traditional marketing, micro-influencer marketing highlights a new method of advertising. Although it may...

3 ways to learn about your target audience

Lauren Allegrezza

Jun 28, 2019

3 ways to learn about your target audience

One of the key parts to any great marketing plan is having a really clear understanding of your target audience. You can create a fully...

Lauren Allegrezza

Jun 24, 2019

The BEST marketing is...

We're at Smart Move #23! This is actually my NUMBER ONE piece of marketing advice, so listen up! The best marketing is a great product....

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The Marketing to Mission Blog

How to Make a Marketing Strategy: Part 1

What is Marketing? Why your definition matters.

What is a Marketing Foundation and Why Is It Important?

What is messaging and why do you need it for your small business marketing?

What is a Persona Journey and how does it help your marketing?

How a Persona Helps Your Marketing

Who plays the main character in your business story?

What Should My Goals Be For Social Media?

How to Create Content for Your Social Media

Welcome to our new intern, Sarah!

Using video to connect with your audiences

A quick win in digital marketing for your small business

My favorite resources for marketing and business

How knowing the Lifetime Value (LTV) of Customers can help marketing for your small business

4 ideas for what to post on your Instagram Story

Getting Started with Instagram Stories

Social Starter #4: Everyday is a holiday!

Micro-Influencers: The New Marketing Tool

3 ways to learn about your target audience

The BEST marketing is...

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