The Marketing to Mission Blog

However, what happens before they start researching solutions? This is the stage of the consumer decision making process that I’ve deemed Awareness of Need. It’s the part of the process where they realize they actually have a problem and therefore need a solution or they’ve just realized that there is a solution for a problem they have that they’ve been assuming was unchangeable.

As a service business owner, your content has the potential to be one of the most compelling aspects of your marketing strategy.

It might be hard to believe, but God created humans for work. We are made in the image of God, & He works, so we have the privilege of work.

Marketing can feel overwhelming, especially when you’re constantly bombarded with advice about what you should be doing—social media,...

For the small business owner or solopreneur, a succinct and targeted message is vital to communicating directly with your ideal client...

As a service provider who only works with other service providers, I would like to highlight just how much I appreciate these hardworking...

As a marketing professional, I talk to all kinds of business owners. The most common kind, though, is the frustrated one. Small business...

If you say that you serve everyone, then you don’t have an effective marketing strategy.

I recently started defining marketing as an invitation . If you haven’t read that article yet, it will give you the big idea behind my...