The Marketing to Mission Blog

For many small businesses, marketing usually happens in 1 of 2 ways: ad-hoc or not at all. So, do you need a marketing strategy or plan?

As a small business owner, how do you go about figuring out a marketing strategy for your particular business?

What is strategy? If you’re a business owner, you probably feel like you need a marketing strategy. Perhaps you had a strategy when you...

Have you ever really thought to yourself, "Well, what is marketing really?" Surely, I’m not the only one who obsessively overthinks terms...

Marketing is often overwhelming for small business owners. There are too many tactics, types of media, expert opinions, and industry...

Messaging is a key part of your marketing strategy, and actually of your business as a whole. Messaging is the next step after developing...

Now that you’ve created the main character of your story, it’s time to start mapping out the action! Prefer listening? Watch a video of...

If you read my previous blog post, Who plays the main character in your business story?, you now have a basic understanding of what a...

A persona is a helpful, and dare I say, an essential part of a marketing strategy for your small business.

A few weeks ago I went live on Facebook to discuss how you can determine your objectives and goals based on your type of small business.

One of the biggest changes you can make to improve your social media presence and make it easier to come up with content...

To say that a lot has been going on recently (not only in this business, but in society as a whole, and in the lives of everyone) is an...

One of the best ways that small business owners can continue to build relationships with their customers is through VIDEO.

If you're a small business owner or entrepreneur right now, you're probably in the process of closely evaluating your business,...

As a business owner or entrepreneur during these uncertain and delicate times, you may have found yourself in a place where you need to...

It’s common for small businesses to set a goal of acquiring more customers. But have you ever thought about the long-term value that each...

To utilize the advantages of Instagram stories in marketing your business, it’s helpful to know what kind of content you should be posting.

With over 500 million daily active users, Instagram is one of the top social media platforms used today for both personal and business...

Doesn't it feel like pretty much every day is a holiday? To me it does. Every day is a new "National Day of...[insert random food or...

Taking a big step away from traditional marketing, micro-influencer marketing highlights a new method of advertising. Although it may...