What Can I Do When My Marketing Doesn’t Work?
As a marketing professional, I talk to all kinds of business owners. The most common kind, though, is the frustrated one. Small business...
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Lauren Allegrezza
Sep 13
Who Does Your Business Serve? Please Don’t Say Everyone
If you say that you serve everyone, then you don’t have an effective marketing strategy.
Lauren Allegrezza
Aug 14
Marketing Invitations: How They Work for Social Media
I recently started defining marketing as an invitation . If you haven’t read that article yet, it will give you the big idea behind my...
Lauren Allegrezza
Jul 17
Can My Assistant Manage Social Media for My Business?
Are you considering delegating social media management to your administrative assistant, virtual assistant, or receptionist?
Lauren Allegrezza
Jun 21
Marketing is an Invitation
Marketing for your business works exactly like an invitation. Your marketing will invite an audience to experience something next.
Lauren Allegrezza
May 14
How the Decision-Making Process Affects Marketing
Marketing is largely about showing people how you can solve a problem or improve their circumstances. To be effective, marketing has to pe
Lauren Allegrezza
Apr 1
Content Ideas: What You Can’t Outsource
Small business owners are always looking for the best way to balance their time between marketing and running their business. If you’re...
Lauren Allegrezza
Mar 11
Content Strategy: Lead with Ideas
Whether Content Marketing is your primary marketing strategy, or it plays a supporting role to other digital approaches, you will need a...
Lauren Allegrezza
Feb 15
What to Share When You Hate Talking About Yourself
What to Share When You Hate Talking About Yourself
Lauren Allegrezza
Jan 30
What is Content Marketing?
The first thing to keep in mind about Content Marketing is that it is a specific marketing strategy. Check out my previous blog post on...
Lauren Allegrezza
Oct 26, 2023
Do You Really Need Branding for Your Business?
The idea of branding goes all the way back to ancient times. Farmers would brand their livestock to mark ownership. Nations stamped...
Lauren Allegrezza
Dec 30, 2021
End of Year Marketing Review: What to Evaluate
It’s the time of year when we’re all making plans, goals, and resolutions for the new year! Before you start writing out your next year's...
Lauren Allegrezza
Dec 10, 2021
Stop writing social media posts (and do this instead)
Before I get started, let me clear up one thing - I’m not about to advocate that you stop producing content for social media. If social...
Lauren Allegrezza
Nov 26, 2021
How to Measure the Effectiveness of SEO
If you run a business, you’ve probably heard of SEO, or Search Engine Optimization. Perhaps you’ve already implemented this as a part of...
Lauren Allegrezza
Nov 12, 2021
Traffic & Conversion: The 2 Sides of Marketing
When I speak to business owners who are trying to increase leads or sales, they usually start by saying something like this: “I need to...
Lauren Allegrezza
Oct 29, 2021
4 reasons to do social media (other than to directly make sales)
When I tell people that I do marketing, quite often their first response is something along the lines of: “Oh, I know I need to do more...
Lauren Allegrezza
Aug 6, 2021
Marketing to Mission: What Does That Mean?
What’s in a business name? To me, Marketing to Mission encapsulates what I set out to help business owners do. The name itself sounds...
Lauren Allegrezza
Jun 25, 2021
Do You Really Need a Marketing Strategy or Plan?
For many small businesses, marketing usually happens in 1 of 2 ways: ad-hoc or not at all. So, do you need a marketing strategy or plan?
Lauren Allegrezza
May 21, 2021
How to Make a Marketing Strategy: Part 2
As a small business owner, how do you go about figuring out a marketing strategy for your particular business?
Lauren Allegrezza
Apr 23, 2021
How to Make a Marketing Strategy: Part 1
What is strategy? If you’re a business owner, you probably feel like you need a marketing strategy. Perhaps you had a strategy when you...
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