The Marketing to Mission Blog

Does it truly matter whether you work with a marketing agency in the same physical region as your business or with an agency that’s located anywhere else?

Many small business owners have convinced themselves that email marketing is dead. They don’t want to direct any marketing resources or budget into this activity. In my professional opinion, this is a mistake. I do understand why business owners think email marketing can’t be effective for their business. They usually come to this conclusion for one or all of the following reasons: My email list is too small, and I don’t know how to build it. As a consumer, I hate getting so

Your relationship with a potential client really begins once communication becomes interactive. In service businesses, this means that someone has made some kind of decision to connect.

For service businesses, marketing isn’t just about being seen—it’s about creating meaningful connections. At its best, marketing helps...

If there is one thing small business owners know about Google, it’s that as soon as they think they have something figured out, Google...

However, what happens before they start researching solutions? This is the stage of the consumer decision making process that I’ve deemed Awareness of Need. It’s the part of the process where they realize they actually have a problem and therefore need a solution or they’ve just realized that there is a solution for a problem they have that they’ve been assuming was unchangeable.

As a service business owner, your content has the potential to be one of the most compelling aspects of your marketing strategy.

It might be hard to believe, but God created humans for work. We are made in the image of God, & He works, so we have the privilege of work.

Marketing can feel overwhelming, especially when you’re constantly bombarded with advice about what you should be doing—social media,...