Are you saying the
right things to your target audience?
So much of marketing is focused on the tactics, the activities, that you’re doing. But in every tactic you do, you have to actually say something. And is it the right thing? If the message is off, then the resources invested in the activities will be wasted.
Through the Messaging process, you’ll identify the talking points that are going to resonate with your target audience, making them more likely to move forward in engaging with you.
Clarifying your marketing message will also help you simplify your marketing and be more efficient and effective in all your marketing efforts.
What is "messaging"?
Messaging is the conversation happening between you and your ideal client.
It includes the key points about your business and offering that you want to get across to your audience. If given the opportunity to speak for 1 or 2 minutes to your ideal client, you’d want to make sure they fully grasp these points.
It also includes the details about the value position of your offerings to keep the conversation going between you and your client.
The Marketing Foundation
When we work with clients to develop their messaging, we use a process called "The Marketing Foundation."
The Marketing Foundation process involves taking a deep and thorough look at your ideal client, the journey that they are on, and how you can come alongside them to help in that journey.
When you go through this 4-step process, you’ll have a much clearer picture of the person you want to reach, how to reach them, and what to actually say to them.
This sets you up for engaging in meaningful conversations with your ideal clients through all of your marketing efforts.
Developing your Persona
Mapping their Journey
Defining your Service
Writing the Value Proposition
The work that gets done through this 4-step process will support all of your marketing activities including social media, emails, ads, networking, direct mail, brochures, and website. In each tactic you implement, you’ll already know what to write and what’s the goal of it.
This means you can be more efficient and effective in all your marketing efforts.