• Lauren Allegrezza

How to Create Content for Your Social Media

Last month in one of my Facebook Lives, I discussed an idea for what you should talk about on your social media channels, specifically if you operate a service-oriented business.


When I talk about social media with small business owners, they usually fall into 1 of 3 categories:

  1. It already comes naturally to me and I feel comfortable handling it on my own.

  2. I have some ideas swirling around but not quite sure how to execute them successfully.

  3. This is all a big mystery to me but I know I don’t want to be too boring or “salsey.”

Regardless of what category you fall into, one of the biggest changes you can make to improve your social media presence and make it easier to come up with content (while still remaining genuine) is to alter your perspective about the purpose of social media as a whole.


Instead of thinking about your social media presence as a means for selling, consider viewing it as a platform for serving.


When you switch to a perspective of serving, it can become an overall framework or strategy for how you come up with the content you’re putting out there to promote your business.


One way to get started is to first understand how you have a lot more valuable information ready to share than you give yourself credit for. All you need to do is find some tools to use for breaking up that information into content your target audience can easily engage with and understand.


In the video, I review some examples and tips for how to begin incorporating this mindset into your marketing strategy. If this idea is piquing your interest, you can watch the full video here.


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