Does it truly matter whether you work with a marketing agency in the same physical region as your business or with an agency that’s located anywhere else?

Many small business owners have convinced themselves that email marketing is dead. They don’t want to direct any marketing resources or budget into this activity. In my professional opinion, this is a mistake. I do understand why business owners think email marketing can’t be effective for their business. They usually come to this conclusion for one or all of the following reasons: My email list is too small, and I don’t know how to build it. As a consumer, I hate getting so many marketing...

Your relationship with a potential client really begins once communication becomes interactive. In service businesses, this means that someone has made some kind of decision to connect.