The concept of Content Marketing can seem very obtuse, especially to small business owners who are trying to wrap their heads around the marketing tactics that will benefit their business.

Service-based businesses often start in a fairly simple manner. Someone with a dream decides that they want to put their specific skills to use to benefit a certain set of clients. By striking out on their own, they get to make all the decisions about what services they offer (and don’t offer), who they work with, and when they work. Initially, it feels like freedom. And that might last for a while. Eventually, though, a healthy business will grow. Growth is great! It means that you made the...

Does it truly matter whether you work with a marketing agency in the same physical region as your business or with an agency that’s located anywhere else?