The Marketing to Mission Blog

Now that you’ve created the main character of your story, it’s time to start mapping out the action! Prefer listening? Watch a video of...

If you read my previous blog post, Who plays the main character in your business story?, you now have a basic understanding of what a persona is. But maybe you’re still asking yourself, Is it really that necessary? Here are 4 ways a persona helps your small business do better marketing. 1) A persona helps you build trust with your audience The Know-Like-Trust model provides a helpful framework for the sales process (as well as for marketing). When someone feels that you liste

A persona is a helpful, and dare I say, an essential part of a marketing strategy for your small business.