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Keep it consistent

Now, consistent does not mean the same thing over and over and over again. 🤦‍♀️

What does it mean? Why does it matter?

This is your Smart Move #10 - Keep it consistent!

This means that your marketing messages on whatever platform whether (ie your website, your social media, your postcards, your mailings, your telephone calls, etc) that they all have a general look and feel and sound that are similar.

Now why is this important? Listen in below for the reasons (one may be obvious, but the other is not)!

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