The Marketing to Mission Blog

The idea of branding goes all the way back to ancient times. Farmers would brand their livestock to mark ownership. Nations stamped...

It’s the time of year when we’re all making plans, goals, and resolutions for the new year! Before you start writing out your next year's...

Before I get started, let me clear up one thing - I’m not about to advocate that you stop producing content for social media. If social...

If you run a business, you’ve probably heard of SEO, or Search Engine Optimization. Perhaps you’ve already implemented this as a part of...

When I speak to business owners who are trying to increase leads or sales, they usually start by saying something like this: “I need to...

When I tell people that I do marketing, quite often their first response is something along the lines of: “Oh, I know I need to do more...

What’s in a business name? To me, Marketing to Mission encapsulates what I set out to help business owners do. The name itself sounds...

For many small businesses, marketing usually happens in 1 of 2 ways: ad-hoc or not at all. So, do you need a marketing strategy or plan?

As a small business owner, how do you go about figuring out a marketing strategy for your particular business?

What is strategy? If you’re a business owner, you probably feel like you need a marketing strategy. Perhaps you had a strategy when you...

Have you ever really thought to yourself, "Well, what is marketing really?" Surely, I’m not the only one who obsessively overthinks terms...

Marketing is often overwhelming for small business owners. There are too many tactics, types of media, expert opinions, and industry...

Messaging is a key part of your marketing strategy, and actually of your business as a whole. Messaging is the next step after developing...

Now that you’ve created the main character of your story, it’s time to start mapping out the action! Prefer listening? Watch a video of...

If you read my previous blog post, Who plays the main character in your business story?, you now have a basic understanding of what a...

A persona is a helpful, and dare I say, an essential part of a marketing strategy for your small business.

A few weeks ago I went live on Facebook to discuss how you can determine your objectives and goals based on your type of small business.

One of the biggest changes you can make to improve your social media presence and make it easier to come up with content...

To say that a lot has been going on recently (not only in this business, but in society as a whole, and in the lives of everyone) is an...

One of the best ways that small business owners can continue to build relationships with their customers is through VIDEO.