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A quick win in digital marketing for your small business
If you're a small business owner or entrepreneur right now, you're probably in the process of closely evaluating your business,...

Lauren Allegrezza
Mar 30, 2020


My favorite resources for marketing and business
As a business owner or entrepreneur during these uncertain and delicate times, you may have found yourself in a place where you need to...

Lauren Allegrezza
Mar 20, 2020


How knowing the Lifetime Value (LTV) of Customers can help marketing for your small business
It’s common for small businesses to set a goal of acquiring more customers. But have you ever thought about the long-term value that each...
Melissa Nigro
Nov 27, 2019


4 ideas for what to post on your Instagram Story
To utilize the advantages of Instagram stories in marketing your business, it’s helpful to know what kind of content you should be posting.
Melissa Nigro
Nov 22, 2019


Getting Started with Instagram Stories
With over 500 million daily active users, Instagram is one of the top social media platforms used today for both personal and business...
Melissa Nigro
Nov 7, 2019


Social Starter #4: Everyday is a holiday!
Doesn't it feel like pretty much every day is a holiday? To me it does. Every day is a new "National Day of...[insert random food or...

Lauren Allegrezza
Sep 10, 2019


Micro-Influencers: The New Marketing Tool
Taking a big step away from traditional marketing, micro-influencer marketing highlights a new method of advertising. Although it may...
Melissa Nigro
Aug 30, 2019


3 ways to learn about your target audience
One of the key parts to any great marketing plan is having a really clear understanding of your target audience. You can create a fully...

Lauren Allegrezza
Jun 28, 2019


The BEST marketing is...
We're at Smart Move #23! This is actually my NUMBER ONE piece of marketing advice, so listen up! The best marketing is a great product....

Lauren Allegrezza
Jun 24, 2019


Welcome to Melissa!
It's an exciting time here at Marketing to Mission. I'm bringing on my first team member! Melissa is the Marketing to Mission summer...

Lauren Allegrezza
Jun 14, 2019


Get back on the horse
Small Business Smart Move #20 ⤵️ Get back on the horse 🐎 This one is the flip side to the previous tip (#19 - Be okay with moving on)...

Lauren Allegrezza
Apr 10, 2019


Be okay with moving on!
Is this advice for your friend after a breakup or actual marketing advice? It's marketing advice (but I've definitely said it to a few...

Lauren Allegrezza
Apr 5, 2019


Value over features
Here you have it - your small business Smart Move #16: Speak to value, not to features. When you talk about the amazing product or...

Lauren Allegrezza
Apr 2, 2019


Talk like a human!
Small Business Smart Move #6 - Talk like a human! You've heard it before. You know what it is. And it’s made you cringe. Corporate talk,...

Lauren Allegrezza
Mar 19, 2019


Rise above the peer pressure
Marketing tip or inspiration life coach advice? It's both. When it comes to marketing for small businesses, you may feel a lot of...

Lauren Allegrezza
Mar 19, 2019


Review of the Social Media in 2018 Research from Pew
Have you been wondering what is best social media channel(s) for you to use for your small business? Well, I've had the same conversation...

Lauren Allegrezza
Feb 6, 2019


Make adjustments
Ok, so I'll be honest here - I think I made this video just for myself 😂 One of the hardest parts of starting off on your own is having...

Lauren Allegrezza
Feb 5, 2019


Keep it consistent
Now, consistent does not mean the same thing over and over and over again. 🤦♀️ What does it mean? Why does it matter? This is your...

Lauren Allegrezza
Jan 31, 2019


Plan follow through
Small Business Smart Move #9 ⤵️ Plan follow through (yours and theirs) When it comes to our small business, sometimes we're just so...

Lauren Allegrezza
Jan 30, 2019


Target, target, target!
Targeting is more than just knowing where to find your audience. It's knowing how to identify them out of all of the other people in...

Lauren Allegrezza
Jan 23, 2019
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