The Marketing to Mission Blog

A few weeks ago I went live on Facebook to discuss how you can determine your objectives and goals based on your type of small business.

One of the biggest changes you can make to improve your social media presence and make it easier to come up with content...

To say that a lot has been going on recently (not only in this business, but in society as a whole, and in the lives of everyone) is an understatement. But one piece of news I’m very excited to share is that last month we welcomed a new intern to the team, Sarah Bryant! Sarah Bryant has a passion for marketing and is currently studying Marketing at Montgomery County Community College. She previously worked at Chick-fil-A Montgomeryville as a Marketing Leader who assisted with

One of the best ways that small business owners can continue to build relationships with their customers is through VIDEO.

If you're a small business owner or entrepreneur right now, you're probably in the process of closely evaluating your business, particularly your sales and marketing. Depending on your business, you may be closed at the moment uncertain of what's to come. Maybe you are trying to transition into an online business, rethinking how you can serve your current and future clients. Or perhaps your business is suddenly taking off and you have to figure out how to manage this new phas

As a business owner or entrepreneur during these uncertain and delicate times, you may have found yourself in a place where you need to begin making adjustments to the way you do business and your marketing. So I wanted to offer up some help by sharing some of my favorite business and marketing resources. This list is a combination of free and paid resources. I've used them in different ways and at different times, but have found value in all of them. I'll update this list as

It’s common for small businesses to set a goal of acquiring more customers. But have you ever thought about the long-term value that each...

To utilize the advantages of Instagram stories in marketing your business, it’s helpful to know what kind of content you should be posting.

With over 500 million daily active users, Instagram is one of the top social media platforms used today for both personal and business...

Doesn't it feel like pretty much every day is a holiday? To me it does. Every day is a new "National Day of...[insert random food or animal here]". While many of these seem weird or random, as a small business owner, you can use them in your favor! Listen in for how you can use these in your marketing in my Social Starter #4 video: This is the website I use to find holidays: https://nationaldaycalendar.com/calendar-at-a-glance/ But there are other out there as well. Which on

Taking a big step away from traditional marketing, micro-influencer marketing highlights a new method of advertising. Although it may...

One of the key parts to any great marketing plan is having a really clear understanding of your target audience. You can create a fully detailed, creative marketing plan that ends up falling flat because you misunderstood the needs and aspirations of your target market. That would be really frustrating, to say the least, right? Thankfully, there are some easy strategies you can use to learn about your target personas. Here are 3 ways to develop a clear picture of your audien

We're at Smart Move #23! This is actually my NUMBER ONE piece of marketing advice, so listen up! The best marketing is a great product. No amount of marketing can compensate for a crappy product. I really believe this. You can have all the fancy funnels and engaging emails you want, but if your product/service isn't delivering well, it's going to hurt in the long run. Listen in for why I believe in this so strongly ⤵️ As I mentioned in the video, there have been a number of

It's an exciting time here at Marketing to Mission. I'm bringing on my first team member! Melissa is the Marketing to Mission summer intern. 👋 Everyone say "Hi" to Melissa! Melissa Nigro is a marketing major at Temple University’s Fox School of Business. She is passionate about marketing and understands the meaning of marketing in today’s society. Along with this enthusiasm, she recognizes that combining key data and creativity together can create the best marketing experien

Small Business Smart Move #20 ⤵️ Get back on the horse 🐎 This one is the flip side to the previous tip (#19 - Be okay with moving on) Sometimes, you may know that a tactic works well for you, but you got busy with other parts of the business, and it kind of fell off the table... That's ok. It happens to the best of us. For most tactics (for example, a social media channel), you should be able to pick it up, dust it off, and keep on moving forward ➡️ Of course, it's always be

Is this advice for your friend after a breakup or actual marketing advice? It's marketing advice (but I've definitely said it to a few friends over the years, as well, but that's a different blog story)! If you're a small business owner, you do not have unlimited time or budget. You WILL NOT be able to do ALL the marketing. If a tactic or channel isn't working for you - that's okay! Close it down, shut it off, put it in the archive (maybe to revisit at a later time), but the

Here you have it - your small business Smart Move #16: Speak to value, not to features. When you talk about the amazing product or service from your small business, you'll want to position it through the perspective of how your customers will benefit from buying or using it. It's easy to list out features. It's harder to articulate the value of what you offer. This requires understanding your target market, their needs and pain points. But when you do the research and take th

Small Business Smart Move #6 - Talk like a human! You've heard it before. You know what it is. And it’s made you cringe. Corporate talk, robot speak! Why is it that marketers think they need to speak like some robotic artificial intelligence? We're talking to people. Listen in for more on why speaking like a real human being is so important in marketing ⤵️ If you enjoyed this video, you can follow Marketing to Mission on Facebook for more small business marketing tips and tri

Marketing tip or inspiration life coach advice? It's both. When it comes to marketing for small businesses, you may feel a lot of pressure to do everything that other small business owners are doing. Snapchat? LinkedIn? Google Ads? Wacky Waving Inflatable Tube Man? You don't need to do what everyone else is doing. You only have to do what works for you. Hear more in this video ⤵️ If you enjoyed this video, you can follow Marketing to Mission on Facebook for more small busines

Have you been wondering what is best social media channel(s) for you to use for your small business? Well, I've had the same conversation with a couple of my clients about what is the right social media channels for their business. Let me start here - There is no right answer necessarily; it comes down to what is your business, who's your audience, and what's your offering. Of course, your social media strategy should fit into an overall marketing strategy for your business.